Build & Platform

B2B & Wholesale

Sell to businesses and consumers from one Shopify Plus store. We set up B2B pricing, wholesale catalogs, and self-serve ordering your buyers actually enjoy using.
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A Shopify wholesale agency that builds B2B into the store you already run

Many brands that start selling wholesale end up running two systems: the Shopify store for retail customers, and a spreadsheet, inbox or separate portal for trade accounts. Shopify Plus B2B removes the second system. Wholesale buyers log in to the same store, see their own catalog and pricing, and order on the terms you've agreed with them. We set it up natively in your Shopify admin, alongside your DTC store.

What Shopify Plus B2B setup covers

  • Company profiles. Each wholesale account is set up as a company, with its buyers, locations and addresses.
  • Catalogs and price lists. Customer-specific pricing, volume breaks and per-company catalogs, so each account sees the products and prices meant for it.
  • Payment terms and checkout. Net terms, PO checkout and tax exemptions configured for your wholesale accounts.
  • Self-serve reordering. Quick-order and reorder flows, so repeat buyers can place an order without emailing your team.
  • Sales-rep and account-management tooling for teams that manage wholesale accounts directly.

B2B and DTC from one store and catalog

Running wholesale and retail from one store means one catalog and one admin. Retail shoppers see retail prices; logged-in wholesale buyers see theirs. You don't maintain duplicate products or a second order system.

ERP and accounting integration

Wholesale orders usually need to reach an ERP or accounting system. We scope that integration as part of the build, based on the system you use today.

How a Shopify B2B build runs

We map your buyers, pricing tiers and how orders happen today. Then we design the B2B buying flow, catalogs and price lists, configure them in Shopify Plus B2B, and onboard your accounts and reps with training. After launch we refine pricing, flows and automations as wholesale grows. If you're still weighing the upgrade, our Shopify vs Shopify Plus guide walks through the math, and our Shopify Plus development work covers the rest of the storefront.

Start a project: tell us how wholesale orders come in today, and we'll show you what moving them into Shopify would look like.

What's included

  • ✓Shopify Plus B2B setup — company profiles, price lists, payment terms
  • ✓Wholesale catalogs and customer-specific pricing
  • ✓Self-serve reordering and quick-order flows
  • ✓Tax exemptions, net terms, and PO checkout
  • ✓B2B and DTC from one store and catalog
  • ✓Sales-rep and account-management tooling

How it works

  1. 1Map — we learn your buyers, pricing tiers, and how orders happen today.
  2. 2Design — the B2B buying flow, catalogs, and price lists.
  3. 3Build — configured natively in Shopify Plus B2B, in your store.
  4. 4Launch — onboard your accounts and reps with training.
  5. 5Grow — refine pricing, flows, and automations as you scale.
One store, two audiences: your wholesale buyers and retail customers, each with the right price and experience.

Common questions

Do we need a separate site for B2B?
No. Shopify Plus runs B2B and DTC from one store — one catalog, one admin, separate pricing and experiences.
Can we set customer-specific pricing?
Yes — price lists, volume breaks, and per-company catalogs are core to the setup.
What about net terms and POs?
We configure payment terms, PO checkout, and tax exemptions for your wholesale accounts.
Will it work with our ERP?
Usually — we scope the integration to your ERP or accounting system as part of the build.

Ready to sell B2B on Shopify?

Book a strategy call