How We Work
Every Saints & Sparrows project moves through the same five phases: Discover, Plan, Build, Launch, Grow. Here’s what happens in each one, how often you’ll hear from us, and what “done” actually means.
1. Discover
We start by understanding the business, not the website. That means a working session on your goals, customers, and margins, plus a hands-on review of your current store, product data, and analytics. You leave this phase with our honest read on what’s worth doing — even if some of it isn’t work we’d sell you.
2. Plan
Next, findings become a plan: sitemap, technical approach, integrations, and — for migrations — a full URL redirect map to protect your search rankings. You get a fixed scope, a fixed price, and a realistic timeline. If it’s not in writing, you won’t be billed for it.
3. Build
Design and development happen on a staging store you can click through from early on. We build with your real products and content, not placeholder text, because layouts that work with fake data have a way of breaking with real data. You see progress weekly and give feedback at set review points.
4. Launch
Launch runs on a checklist, not adrenaline: redirects verified, analytics confirmed, page speed tested, forms and checkout tested end to end, and your team trained to run the store. We launch early in the week and stay close for the days that follow.
5. Grow
A new store is a starting line, not a finish line. After launch, most clients move into monthly growth work: conversion optimization, SEO, email, SMS, and loyalty, and paid advertising — prioritized by what the numbers say, not what’s fashionable.
How we communicate
One standing weekly call, written updates in between, and a shared task list you can check anytime. You work directly with the senior people doing the work — no account-manager relay. If something slips, you hear it from us first, with a new date attached.
What we need from you
Three things: a decision-maker who can answer questions within a business day or two, access to your accounts and product data at kickoff, and honest feedback at review points. Slow feedback is the most common reason timelines stretch, so we make giving it easy.
Our definition of done
Done doesn’t mean “the site looks finished.” Done means live on your domain, redirects working, analytics verified, speed checked, your team trained, and documentation handed over — with every account and every line of code owned by you.
Sound like a fit?
The first step is a conversation, not a contract.