Strategy & Team
Analytics & Measurement
One honest number to run the business on. We reconcile GA4, Shopify, and your ad platforms so every team measures the same way — and you know what's really driving growth.
What's included
- ✓GA4 and ecommerce tracking audit and setup
- ✓Server-side and consent-mode configuration
- ✓Cross-platform attribution reconciliation
- ✓KPI dashboards per team (Looker Studio, Triple Whale)
- ✓A shared metric dictionary and definitions
- ✓Cohort, LTV, and funnel analysis
How it works
- 1Audit — what's tracked, what's broken, where numbers disagree.
- 2Fix — clean GA4 and ecommerce tracking and consent setup.
- 3Reconcile — GA4, Shopify, and platforms tied to one source of truth.
- 4Report — dashboards each team can actually use.
- 5Analyze — the cohort, LTV, and funnel insights that guide decisions.
We report the honest number — reconciled against Shopify orders — never the one that flatters a channel.
Common questions
Why don't our numbers match?
GA4, Shopify, Klaviyo, and ad platforms all count differently. We reconcile them and report the honest figure, not the flattering one.
Do you fix tracking or just report?
Both — we audit and repair the tracking, then build the reporting on top of clean data.
Which tools do you work in?
GA4, Shopify analytics, Looker Studio, Triple Whale, and Supermetrics — set up in your accounts.
What will we learn?
What's really driving revenue, your true LTV and CAC, and where the funnel leaks — with a recommended action, not just a chart.