Infinity Cutting Tools
Infinity Tools is a leading supplier of professional-grade woodworking tools, accessories, and jigs designed for serious craftsmen and hobbyists alike. Their in-house engineering, high-quality standards, and customer-first approach have earned them a loyal following in the woodworking community. Infinity is where precision meets performance—every cut, every time.
The Mission.
Infinity Tools needed more than a website redesign—they needed a full platform transformation. We led the complete migration from Magento to Shopify, including a full data restructure, product logic overhaul, custom theme development, and backend optimizations to power performance and growth.
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Migrate Without Mayhem
From Magento to Shopify, minus the chaos. With a complex tech stack and thousands of products, Infinity Tools needed a seamless transition that wouldn’t break their site—or their business. We planned and executed a complete migration from Magento to Shopify, preserving SEO equity, redirects, and product integrity from day one.
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Rethink the Product Strategy
New platform, smarter structure. Magento’s parent-child product logic didn’t fit Shopify’s variant-based system. We restructured the entire product catalog to align with Shopify’s architecture—turning fragmented SKUs into streamlined, shoppable variants and simplifying both customer experience and backend management.
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Redesign for Builders
A clean interface for a hands-on audience. Infinity Tools serves woodworkers who know exactly what they need. We rebuilt the site to reflect that focus—clear navigation, optimized collection logic, faster load times, and a sharp, conversion-driven layout tailored for precision shoppers.
The Solution
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Data-First Migration Strategy
Clean data in. Clean data out. We mapped thousands of products from Magento to Shopify, transforming legacy parent/child relationships into structured, filterable, Shopify-native variants—while maintaining categories, specs, tags, and historical URLs for seamless SEO continuity.
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Purpose-Built UX
Crafted for speed, clarity, and precision. From homepage to checkout, we streamlined every interaction. The new design simplifies decision-making for users who value technical detail and quick access—without sacrificing brand presence or visual appeal.
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Future-Proof Shopify Setup
Scalable systems. Flexible growth. We built Infinity Tools a Shopify site with custom logic, powerful collection filtering, and integrations that support future marketing, fulfillment, and product line expansions. The backend is now easier to manage and positioned to scale.
Project Highlights
Magento to Shopify Migration
Migrated a multi-thousand SKU catalog from Magento to Shopify—including product data, order history, URL redirects, and customer accounts—with zero downtime and full SEO preservation.
Variant Logic Overhaul
Rebuilt all product structures to follow Shopify’s variant logic—simplifying site navigation, streamlining inventory management, and improving the customer buying experience.
Clean Design for Craftsmanship
Launched a sharp, responsive site design that balances a professional look with the no-nonsense attitude of skilled woodworkers—fast, functional, and focused.
Questions about Our Services?
Check it out!
Working with Infinity Cutting Tools was an absolute pleasure. Check out their site at the button below and let us know what you think!